The SelectUSA Investment Summit is the highest profile event in the United States to facilitate business investment by connecting thousands of investors, companies, economic development organizations (EDOs), and industry experts to make deals happen. 

My role in the coordination and planning of this event is coming up with the branding concept that dictates deliverables for the year, including all print and digital assets, conference signage, social media promotion, and creating everything that gives SelectUSA a fresh, exciting brand look and feel and creates positive impressions throughout the year and the Investment Summit that gets companies to invest and expand in the United States.

The concept of the geometric pattern is what I called “building blocks” which I thought were a nod to bureaucracy in the amount of departments and agencies that go into investing, and the steps of growing business itself. I also thought the pattern was vibrant and energetic, which is something not many people think of when they think of government.